SMART SPECIALS
Special Offers product that eliminates app and website costs for expos and trade shows.
New Smartphone-Action Special Offers trigger attendee smartphone actions that drive connections, conversions and commerce.
Attendee Comments
“Having all the special offers in one place on my phone is actually nice.”
“I could have used this last week at a conference.”
“I love the smartphone action buttons.”
Exhibitor/Sponsor Comments
“I’d rather put my special offers on attendee smartphones than social media.”
“Attendees are going to like this.”
“Wow! I thought it was an app.”
Event Leader Comments
“I’ve never seen anything like this.”
“It’s so clean and easy to use.”
“This would be perfect for green events.”
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SMART SPECIALS is created by David A. Knight, digital revenue and event leader for news media such as The New York Times, USA Today and The Philadelphia Inquirer.
© 2026 David A. Knight All Rights Reserved